Croma – Future of Compact Retail
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Croma’s new experiential store reimagines discovery-led retail in compact spaces—where tech exploration, digital access, and lifestyle storytelling seamlessly come together.
Croma set out to transform the way technology is experienced in smaller markets by creating a discovery-first retail format with a compact footprint. The challenge was to make the space immersive, aspirational, and functional without losing the essence of the Croma brand. At Networkbay, we designed an environment that balances tactile discovery with digital interaction. Every corner encourages consumers to freely play with gadgets, browse the endless aisle through touchpoints, and engage with lifestyle-led storytelling. The result is a retail destination that feels elevated yet distinctly Croma—modern, approachable, and built for everyday exploration.
Beyond Transactions
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The store layout prioritizes interactivity with dedicated zones that encourage a try-before-you-buy approach. Shoppers can engage directly with devices, testing features in real time and experiencing the product before making a decision.
Digital stations placed throughout the store act as gateways to Croma’s full catalog. These touchpoints provide quick, intuitive access to product details, reviews, and availability, bridging the gap between online convenience and offline trust.
Large-format visuals and casual, relatable messaging transform the store into a narrative-led experience. Whether it’s gaming, music, or productivity, each zone tells a story of how technology integrates seamlessly into modern lifestyles.
Every level is designed with intent—organizing products into sensory-driven zones that foster deeper engagement. From audio and imaging to computing and accessories, shoppers experience each category in an environment tailored to its purpose.
The design uses a mix of warm, layered textures that balance innovation with a familiar, approachable feel. This palette reinforces Croma’s identity while ensuring the store feels both premium and welcoming.
Hands-On Discovery
The store layout prioritizes interactivity with dedicated zones that encourage a try-before-you-buy approach. Shoppers can engage directly with devices, testing features in real time and experiencing the product before making a decision.

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Digital stations placed throughout the store act as gateways to Croma’s full catalog. These touchpoints provide quick, intuitive access to product details, reviews, and availability, bridging the gap between online convenience and offline trust.

2

Large-format visuals and casual, relatable messaging transform the store into a narrative-led experience. Whether it’s gaming, music, or productivity, each zone tells a story of how technology integrates seamlessly into modern lifestyles.

3

Every level is designed with intent—organizing products into sensory-driven zones that foster deeper engagement. From audio and imaging to computing and accessories, shoppers experience each category in an environment tailored to its purpose.

4

The design uses a mix of warm, layered textures that balance innovation with a familiar, approachable feel. This palette reinforces Croma’s identity while ensuring the store feels both premium and welcoming.

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Source Credits

Source Credits

Source Credits

PARTNER STORIES

“Supertails’ journey into physical retail began with a clear mission — to create the best pet healthcare chain in the nation. From day one, we knew that delivering a truly exceptional in-clinic experience for both pet parents and their pets required more than just great design — it needed a true partner.
NetworkBay became that partner for us. Thanks to NetworkBay’s expertise, our clinics now deliver WOW experiences every single day — delighting pet parents and making visits comfortable for pets. For any brand seeking to translate vision into reality with a consumer-first approach, NetworkBay is the partner you can count on.”

By Guneet Singh,
Business Lead Offline Channel

PARTNER STORIES

“When we started imagining what a SolarSquare Experience Center should look like, it was hard to find a partner who could help us create a completely new retail concept.

Working with Networkbay has been a phenomenal experience — it’s not just about executing interiors, but about defining the customer journey, mapping the experience blueprint, and building something truly from scratch.”

By Shreya Mishra,
Co-founder, SolarSquare

PARTNER STORIES

The traditional visa application centre is a painful, transactional process. With Skylane, our goal was to show that the future can be experiential, seamless, and radically more efficient.
Networkbay understood this immediately. They didn’t just design a space — they designed a journey. Their ability to merge brand thinking, user flow, and spatial design helped us translate a complex vision into a coherent, intuitive experience.
This project proves that visa processing doesn’t need to feel bureaucratic. It can feel human, fluid, and even inspiring.

Aniket Lila
Skylane Chief Product & Business Officer

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