OnePlus – Beyond Retail
Never Settle
We believe every store should reflect the essence of the brand while shaping the future of retail. Our collaboration with OnePlus was about reimagining their retail presence — creating a premium, refined, and engaging environment that embodies the brand’s “Never Settle” ethos.
The result is a disruptive retail space that goes beyond a typical tech store. The new OnePlus retail experience breaks norms with immersive, hands-on, and interactive design — building stronger connections with the next generation of consumers while reinforcing the premium positioning of the brand. At Networkbay, this project reflects our vision of creating Everybrand’s Store of the Future — where design, brand ethos, and customer experience merge seamlessly.
The Future of OnePlus Retail
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Every surface in the OnePlus flagship store has been crafted using refined, high-quality materials that reflect the brand’s premium ethos. From sleek finishes to thoughtfully chosen textures, the material palette communicates durability, sophistication, and innovation — values synonymous with OnePlus. This elevated materiality ensures that the store itself feels like an extension of the product experience.
At the heart of the store are interactive play tables designed to bring technology closer to people. Customers can engage directly with OnePlus devices in a hands-on manner, allowing them to explore features, experiment, and discover at their own pace. These tables transform product exploration into an immersive journey rather than a transactional interaction.
The store is designed not just as a place to shop but as a hub for the OnePlus community. The layout encourages collaboration, conversations, and shared experiences, reflecting the brand’s focus on building meaningful connections with its users. From open zones for events to spaces that facilitate peer-to-peer interactions, the design nurtures community at every step.
Minimal yet striking, the overall aesthetic balances modern simplicity with bold brand cues. Clean lines, carefully curated lighting, and a harmonious color palette create a space that is elegant but approachable. The refined aesthetic mirrors OnePlus’s design philosophy — pushing boundaries while remaining timeless and functional.
Premium Materiality
Every surface in the OnePlus flagship store has been crafted using refined, high-quality materials that reflect the brand’s premium ethos. From sleek finishes to thoughtfully chosen textures, the material palette communicates durability, sophistication, and innovation — values synonymous with OnePlus. This elevated materiality ensures that the store itself feels like an extension of the product experience.

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At the heart of the store are interactive play tables designed to bring technology closer to people. Customers can engage directly with OnePlus devices in a hands-on manner, allowing them to explore features, experiment, and discover at their own pace. These tables transform product exploration into an immersive journey rather than a transactional interaction.

2

The store is designed not just as a place to shop but as a hub for the OnePlus community. The layout encourages collaboration, conversations, and shared experiences, reflecting the brand’s focus on building meaningful connections with its users. From open zones for events to spaces that facilitate peer-to-peer interactions, the design nurtures community at every step.

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Minimal yet striking, the overall aesthetic balances modern simplicity with bold brand cues. Clean lines, carefully curated lighting, and a harmonious color palette create a space that is elegant but approachable. The refined aesthetic mirrors OnePlus’s design philosophy — pushing boundaries while remaining timeless and functional.

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Source Credits

Source Credits

Source Credits

PARTNER STORIES

“Supertails’ journey into physical retail began with a clear mission — to create the best pet healthcare chain in the nation. From day one, we knew that delivering a truly exceptional in-clinic experience for both pet parents and their pets required more than just great design — it needed a true partner.
NetworkBay became that partner for us. Thanks to NetworkBay’s expertise, our clinics now deliver WOW experiences every single day — delighting pet parents and making visits comfortable for pets. For any brand seeking to translate vision into reality with a consumer-first approach, NetworkBay is the partner you can count on.”

By Guneet Singh,
Business Lead Offline Channel

PARTNER STORIES

“When we started imagining what a SolarSquare Experience Center should look like, it was hard to find a partner who could help us create a completely new retail concept.

Working with Networkbay has been a phenomenal experience — it’s not just about executing interiors, but about defining the customer journey, mapping the experience blueprint, and building something truly from scratch.”

By Shreya Mishra,
Co-founder, SolarSquare

PARTNER STORIES

The traditional visa application centre is a painful, transactional process. With Skylane, our goal was to show that the future can be experiential, seamless, and radically more efficient.
Networkbay understood this immediately. They didn’t just design a space — they designed a journey. Their ability to merge brand thinking, user flow, and spatial design helped us translate a complex vision into a coherent, intuitive experience.
This project proves that visa processing doesn’t need to feel bureaucratic. It can feel human, fluid, and even inspiring.

Aniket Lila
Skylane Chief Product & Business Officer

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