24Seven – The New Convenience
Convenient hai
Networkbay reimagined 24Seven’s convenience-first DNA into a modern, youth-centric brand experience—turning everyday shopping into a cool, cohesive lifestyle destination.
24Seven has always been synonymous with access, ease, and its cult-favorite hot dogs. But while the brand owned the convenience space, its stores lacked a modern, cohesive identity that resonated with younger audiences. The challenge was to transform 24Seven into a space that felt fresh, disruptive, and food-forward—without losing its 24/7 accessibility. At Networkbay, we redesigned the store identity and visual language to bring in a bold, contemporary edge. Food was placed at the center of the experience, supported by intuitive layouts, modern signage, and playful cues that invite exploration. The new design celebrates convenience while creating a vibrant hangout destination for a younger, urban demographic.
Beyond Transactions
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We created a bold new identity that breaks away from traditional convenience-store monotony. Distinct signage, vibrant graphics, and a cohesive design language elevate the brand while keeping it approachable.
The store atmosphere is built to connect with younger audiences. From playful neon cues like “Chill 24×7” to a refreshed palette, the space feels more like a lifestyle stop than just a quick purchase point.
Recognizing food as the heart of 24Seven, we brought it to the forefront of the layout. Fresh counters, ready-to-eat options, and engaging displays make food not just accessible but also desirable.
Layouts are intuitive and shopper-friendly, ensuring quick grab-and-go convenience while also encouraging browsing. This balance makes the store work for both late-night snack runs and everyday essentials.
The design ensures that every touchpoint—from storefront to interior—communicates consistency. A unified aesthetic strengthens 24Seven’s brand recall while positioning it as the go-to urban convenience store.
Disruptive Store Identity
We created a bold new identity that breaks away from traditional convenience-store monotony. Distinct signage, vibrant graphics, and a cohesive design language elevate the brand while keeping it approachable.

1

The store atmosphere is built to connect with younger audiences. From playful neon cues like “Chill 24×7” to a refreshed palette, the space feels more like a lifestyle stop than just a quick purchase point.

2

Recognizing food as the heart of 24Seven, we brought it to the forefront of the layout. Fresh counters, ready-to-eat options, and engaging displays make food not just accessible but also desirable.

3

Layouts are intuitive and shopper-friendly, ensuring quick grab-and-go convenience while also encouraging browsing. This balance makes the store work for both late-night snack runs and everyday essentials.

4

The design ensures that every touchpoint—from storefront to interior—communicates consistency. A unified aesthetic strengthens 24Seven’s brand recall while positioning it as the go-to urban convenience store.

5

Source Credits

Source Credits

Source Credits

PARTNER STORIES

“Supertails’ journey into physical retail began with a clear mission — to create the best pet healthcare chain in the nation. From day one, we knew that delivering a truly exceptional in-clinic experience for both pet parents and their pets required more than just great design — it needed a true partner.
NetworkBay became that partner for us. Thanks to NetworkBay’s expertise, our clinics now deliver WOW experiences every single day — delighting pet parents and making visits comfortable for pets. For any brand seeking to translate vision into reality with a consumer-first approach, NetworkBay is the partner you can count on.”

By Guneet Singh,
Business Lead Offline Channel

PARTNER STORIES

“When we started imagining what a SolarSquare Experience Center should look like, it was hard to find a partner who could help us create a completely new retail concept.

Working with Networkbay has been a phenomenal experience — it’s not just about executing interiors, but about defining the customer journey, mapping the experience blueprint, and building something truly from scratch.”

By Shreya Mishra,
Co-founder, SolarSquare

PARTNER STORIES

The traditional visa application centre is a painful, transactional process. With Skylane, our goal was to show that the future can be experiential, seamless, and radically more efficient.
Networkbay understood this immediately. They didn’t just design a space — they designed a journey. Their ability to merge brand thinking, user flow, and spatial design helped us translate a complex vision into a coherent, intuitive experience.
This project proves that visa processing doesn’t need to feel bureaucratic. It can feel human, fluid, and even inspiring.

Aniket Lila
Skylane Chief Product & Business Officer

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