Ethera – Lab Grown Diamonds
Beyond Jewellery — A Design Experience.
Experience a new era of fine jewellery at Ethera — India’s premium grown diamond brand that redefines elegance through design, craftsmanship, and conscious luxury.
Ethera Diamond Store is more than a retail space — it’s an immersive journey into modern luxury. Designed in Bangalore and Delhi, each store brings Ethera’s refined aesthetic to life through a sleek, minimalist design language, natural materials, and radiant lighting. Every corner reflects Ethera’s promise — to make fine jewellery sustainable, sophisticated, and deeply personal. The curated displays, interactive consultation zones, and soft ambient tones create an atmosphere where elegance meets experience. Whether you’re discovering your first diamond or celebrating life’s milestones, Ethera ensures every visit feels special, timeless, and unforgettable.
Beyond Transactions
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Ethera was envisioned for a younger, design-conscious audience that values authenticity and modern aesthetics. The store needed to speak their language — fresh, confident, and refined.
We wanted Ethera to own a distinctive visual identity — something that immediately set it apart in the jewellery retail landscape. The mint-green palette was chosen for its balance of freshness and sophistication.
A highlight of the design is the Solitaire Bar — a dedicated experience zone that transforms jewellery shopping into a moment of discovery. P
Lighting played a pivotal role in shaping the store’s mood and visual hierarchy. Warm ambient tones create a welcoming glow, while focused lighting highlights the sparkle and craftsmanship of each piece.
Personalized consultation and styling corners.
Designing for the Right Audience
Ethera was envisioned for a younger, design-conscious audience that values authenticity and modern aesthetics. The store needed to speak their language — fresh, confident, and refined.

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We wanted Ethera to own a distinctive visual identity — something that immediately set it apart in the jewellery retail landscape. The mint-green palette was chosen for its balance of freshness and sophistication.

2

A highlight of the design is the Solitaire Bar — a dedicated experience zone that transforms jewellery shopping into a moment of discovery. P

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Lighting played a pivotal role in shaping the store’s mood and visual hierarchy. Warm ambient tones create a welcoming glow, while focused lighting highlights the sparkle and craftsmanship of each piece.

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Personalized consultation and styling corners.

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Source Credits

Source Credits

Source Credits

PARTNER STORIES

“Supertails’ journey into physical retail began with a clear mission — to create the best pet healthcare chain in the nation. From day one, we knew that delivering a truly exceptional in-clinic experience for both pet parents and their pets required more than just great design — it needed a true partner.
NetworkBay became that partner for us. Thanks to NetworkBay’s expertise, our clinics now deliver WOW experiences every single day — delighting pet parents and making visits comfortable for pets. For any brand seeking to translate vision into reality with a consumer-first approach, NetworkBay is the partner you can count on.”

By Guneet Singh,
Business Lead Offline Channel

PARTNER STORIES

“When we started imagining what a SolarSquare Experience Center should look like, it was hard to find a partner who could help us create a completely new retail concept.

Working with Networkbay has been a phenomenal experience — it’s not just about executing interiors, but about defining the customer journey, mapping the experience blueprint, and building something truly from scratch.”

By Shreya Mishra,
Co-founder, SolarSquare

PARTNER STORIES

The traditional visa application centre is a painful, transactional process. With Skylane, our goal was to show that the future can be experiential, seamless, and radically more efficient.
Networkbay understood this immediately. They didn’t just design a space — they designed a journey. Their ability to merge brand thinking, user flow, and spatial design helped us translate a complex vision into a coherent, intuitive experience.
This project proves that visa processing doesn’t need to feel bureaucratic. It can feel human, fluid, and even inspiring.

Aniket Lila
Skylane Chief Product & Business Officer

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