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Connect brands and consumers via Internet of Things

Connected Packaging


Change your product into an owned media touchpoint and invite shoppers to engage with the product. Connected packaging is a digital experience created to engage your consumers at the point of purchase and consumption.

Rich Customer Experience

Customer can simply scan the package and view information ranging from detailed product information, events, promotions and instructions on how to use the product etc all on their phones, which would be difficult to showcase in the store around the product in the display area.

Create Meaningful Engagement

Create meaningful engagement with your consumer with campaign-specific digital content. In pack purchase verification allows the addition of value-added experiences and prizes.

Connect All Touchpoints

The customer can be connected with the brand at all touchpoints.

SaaS Experience Platform

The platform is used by brands to track packaging, retail and device touchpoints to generate new sets of connected data.

Creation of Unique Digital Identities

Ability to create millions of unique and compliant digital identities across NFC, QR Code and short URL formats in a matter of seconds.

Management of Campaign

Brands can securely define the destination, service or experience with powerful campaign management tools and support for leading ERP, CRM, and CMS solutions.

Real-time Analytics

Powerful, real-time analytics about how your consumer’s purchase, use and engage with your products are represented across customisable dashboards.

Boen Connected Bottles

SharpEnd delivered one of the world’s largest-ever rollouts of connected packaging (via Near Field Communication) for US Wine Brand, Böen. As the first phase of a long-term connected strategy, grounded in consumer insights, we’ve launched an interactive farmhouse that consumers unlock simply by tapping the NFC-enabled caps. Explore Now

Malibu Connected Bottles

A nation-wide summertime marketing campaign. We connected the packaging and applied NFC on over 45,000 bottles, across 1,600 Tesco stores, making it the largest activation of its kind.

Jameson Limited Edition Bottles

To celebrate St Patricks Day, we partnered with Jameson to connect their packaging and launch NFC-enabled Connected Bottles exclusively to the Irish Market. Each limited edition bottle launched in Ireland carried an NFC chip to deliver brand content and promotions focused on celebrating St Patricks Day in a new and innovative way.

Sharpend is a full-service strategy, creative and content partner to some of the largest global brand owners across fashion and apparel, spirits, luxury and FMCG including Pernod Ricard, Estée Lauder Companies, PepsiCo and Nestlé. They are connected experience, retail & packaging specialists.

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