Change your product into an owned media touchpoint and invite shoppers to engage with the product. Connected packaging is a digital experience created to engage your consumers at the point of purchase and consumption.
Rich Customer Experience
Customer can simply scan the package and view information ranging from detailed product information, events, promotions and instructions on how to use the product etc all on their phones, which would be difficult to showcase in the store around the product in the display area.
Create Meaningful Engagement
Create meaningful engagement with your consumer with campaign-specific digital content. In pack purchase verification allows the addition of value-added experiences and prizes.
Connect All Touchpoints
The customer can be connected with the brand at all touchpoints.
SaaS Experience Platform
The platform is used by brands to track packaging, retail and device touchpoints to generate new sets of connected data.
Creation of Unique Digital Identities
Ability to create millions of unique and compliant digital identities across NFC, QR Code and short URL formats in a matter of seconds.
Management of Campaign
Brands can securely define the destination, service or experience with powerful campaign management tools and support for leading ERP, CRM, and CMS solutions.
Powerful, real-time analytics about how your consumer’s purchase, use and engage with your products are represented across customisable dashboards.
Boen Connected Bottles
SharpEnd delivered one of the world’s largest-ever rollouts of connected packaging (via Near Field Communication) for US Wine Brand, Böen. As the first phase of a long-term connected strategy, grounded in consumer insights, we’ve launched an interactive farmhouse that consumers unlock simply by tapping the NFC-enabled caps. Explore Now
Malibu Connected Bottles
A nation-wide summertime marketing campaign. We connected the packaging and applied NFC on over 45,000 bottles, across 1,600 Tesco stores, making it the largest activation of its kind.
Jameson Limited Edition Bottles
To celebrate St Patricks Day, we partnered with Jameson to connect their packaging and launch NFC-enabled Connected Bottles exclusively to the Irish Market. Each limited edition bottle launched in Ireland carried an NFC chip to deliver brand content and promotions focused on celebrating St Patricks Day in a new and innovative way.
Connected Packaging links the physical products to a digital experience. This improves product engagement and provides a more immersive experience. Connect your customers with the brand at all touch points with a single click.