24/7 has etched itself into the culture of Delhi over the last decade of operations as the place to go after all the other stores shut down. Whether it is for a quick dessert, authentic “shadi waali chai” or their famous hot dogs.
However, the Modi group saw an opportunity to revitalise the brand and achieve the following objectives: Increase consumption occasions by developing a strong day time offering. Focus on freshly prepared, authentic food offerings. Align with the millennial customer.
Networkbay leveraged it’s curated community enlisting Republic Design for the brand identity, Whitespace based out Thailand for the interior development and Valley In Store to bring the concepts to life.
Here are the top 5 strategies we used to bring the store to life.